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Kate Langenburg/A&E Groove

Around mid February, the race was on to brew the strongest beer. Across the world, many different brewers took a stab at the challenge. The result: a 41% alcohol by volume beer.

The beer, affectionately called Sink the Bismarck!, is a quadruple IPA (india pale ale). It was released by Scottish brewery BrewDog late last week. The brewery describes the beer as: “amplified. With the volume turned full up, it is important you that you be careful with this beer and show it the same amount of skeptical, tentative respect you would show an international chess superstar, clown or gypsy.”

All joking aside, I’m sure the bitterness of this beer is enough to twist your cheeks into a upside down fish face. It’s also more potent than whiskey and runs for about $63.00 per bottle.

To the Huffington Post, the brewery’s managing director James Watt said, “Beer has a terrible reputation in Britain, it’s ignorant to assume that a beer can’t be enjoyed responsibly like a nice dram or a glass of fine wine. A beer like Sink the Bismarck should be enjoyed in spirit sized measures.”

The competition for the strongest beer has been brewing (hah, get it?) for quite a while now. The champions holding the title before BrewDog were the folks at Schorschbräu, making beers at 40% alcohol by volume. Before that, BrewDog had a beer called the Tactical Nuclear Penguin, coming in at 34% alcohol by volume.

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Kate Langenburg/A&E Groove

For those of you who know me, you know that I’m a general book buyer for a small, independently run University bookstore. To lead into my next post, I would like to prelude with the following information: Last week, I bought three copies of I Hope They Serve Beer in Hell by Tucker Max and the first day I put them out on the shelf, they all sold within five hours.

Of course, we’re selling to a college audience here, so naturally I was pretty sure they would sell…but that fast?

This is the man to hold responsible. Photo from ihopetheyservebeerinhell.com.

This is the man to hold responsible. Photo from ihopetheyservebeerinhell.com.

Last night, the movie version of the book was released in theaters. Judging from the trailer, it looks to be a real winner (note: sarcasm detected), and not to mention a dumbed down version of The Hangover. From those who have read the book and have seen the movie, the review seems to be, “the movie did not give the book justice.” But isn’t that how it usually goes with books-turned-movies?

Regardless, it’s interesting that one of the main selling points of this movie is that it is offensive. The film’s website even includes I Hope They Serve Beer in Hell facts. As of right now, it says: “Fact #3: Fat girls are not real people” then gives web surfers the option to tweet that message on Twitter. As much as it’s really f-ed up, offensive things usually sell. Just look at the success of Borat. Any publicity is good publicity.

Along the same vein, it seems that the movie creators are also really enthused that critics have called the film “a worthless piece of crap.” They are quite proud of the fact that their movie has sparked controversy after only having been released a day now.

If you want to check out that website, it could be fun. Go ahead and feed your curiosity. I think I’ll put this movie in the good ‘ol Netflix queue and wait for it to come to disc.

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