Kate Langenburg/A&E Groove
Remember the band OK Go? Remember their odd, but awesome video for the song ‘Here It Goes Again,’ which featured the band members hopping and jumping and dancing around on treadmills? (If you haven’t seen it, watch it here.) In their latest video, they have truly outdone themselves.
The video for the song ‘This Too Shall Pass’ is much like having breakfast at Pee Wee Herman’s house. I could only describe it as a work of chain reaction genuis.
I can’t say that I’m a huge fan of this band’s music, but their creativity when it comes to music videos is hard for many artists to compete with. Instead of flashy jewelry, girls dressed in next to nothing, and benjamins in their hands, they pick one idea and take it in one shot.
That’s the amazing thing about this latest video — that it was all done in one take. (The same can be said for the treadmill dance.) It all starts with a simple domino shuffle, then goes through an entire warehouse, working through a number of obstacles. I’d have to say one of the best parts is the guitar hitting the glasses filled with water to match up with notes in the song.
Ok, enough of me yabbering on about it. See it for yourself:
During the five days that the video has been posted on youtube, it’s received over four million hits. I’d say this band has a lot to live up to for its next project.
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